It appears that a Toyota official made a mistake and disclosed the company's 

 intention to become a family of brands. Toyota has been selling high-end cars

 US under the Lexus brand since 1989. The next action will be to launch the opulent

 "Century" brand. I anticipate a "Gazoo" offshoot for sports vehicles as well.

A little background about Toyota first. In order to construct the 1937 Model AA,

However, the carmaker was just one of his family's businesses even back then.